Digital Transformation

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Understanding the Digital Customer Experience Drives Investment in Digital Transformation
Altimeter Group has released a new piece of research examining digital transformation investment:
"We uncovered that digital transformation is a re-alignment of, or new investment in, technology and business models with a pointed purpose: to more effectively engage digital consumers at every touchpoint in the customer experience lifecycle.
"Understanding the digital customer experience (DCX) is one of the primary catalysts for businesses placing substantial investment in digital transformation."
Read the full article here.

Understanding the Digital Customer Experience Drives Investment in Digital Transformation

Altimeter Group has released a new piece of research examining digital transformation investment:

"We uncovered that digital transformation is a re-alignment of, or new investment in, technology and business models with a pointed purpose: to more effectively engage digital consumers at every touchpoint in the customer experience lifecycle.

"Understanding the digital customer experience (DCX) is one of the primary catalysts for businesses placing substantial investment in digital transformation."

Read the full article here.

Apr 9
What’s the Digital IQ of Your Business?
The 6th Annual Digital IQ Survey by PWC studies 1500 CEOs across 68 countries, as part of a five year research programme quantifying the digital acumen within businesses, determining their ‘digital IQ’, revealing that only 20% of respondents felt their organisation could claim to be truly digital enterprises. 
The study also identified five key company behaviours indicative of digital transformation success. Discover these five behaviours and what they mean for you.

What’s the Digital IQ of Your Business?

The 6th Annual Digital IQ Survey by PWC studies 1500 CEOs across 68 countries, as part of a five year research programme quantifying the digital acumen within businesses, determining their ‘digital IQ’, revealing that only 20% of respondents felt their organisation could claim to be truly digital enterprises. 

The study also identified five key company behaviours indicative of digital transformation success. Discover these five behaviours and what they mean for you.

Apr 9
Why and How Businesses are Investing in Digital Transformation and the New Customer Experience
A brand new article from Altimeter principal Brian Solis examines the difficulties brands face to stay relevant in an increasingly digital market.
"Social, mobile, and real-time strategies are not enough. These disruptive technologies are merely just the beginning of a still shaping era of connected consumerism.
"Each in its own right is significant affecting how business is done. But customer behaviour and expectations, and that of employees for that matter, continue to evolve. And, the list of disruptive technologies that’s pushing business leaders and processes out of their respective comfort zones is far more exhaustive and constant."
Read the full article here.

Why and How Businesses are Investing in Digital Transformation and the New Customer Experience

A brand new article from Altimeter principal Brian Solis examines the difficulties brands face to stay relevant in an increasingly digital market.

"Social, mobile, and real-time strategies are not enough. These disruptive technologies are merely just the beginning of a still shaping era of connected consumerism.

"Each in its own right is significant affecting how business is done. But customer behaviour and expectations, and that of employees for that matter, continue to evolve. And, the list of disruptive technologies that’s pushing business leaders and processes out of their respective comfort zones is far more exhaustive and constant."

Read the full article here.

Apr 2
What Tesco Can Teach Us About Digital Transformation
Tesco CEO Philip Clarke gave a strong keynote at the Guardian Changing Media Summit recently, discussing Tesco’s foray into digital entertainment and why the digital age is putting the customer in control.
Discerning Digital MD Richard Lucas identifies the lessons for all businesses here.

What Tesco Can Teach Us About Digital Transformation

Tesco CEO Philip Clarke gave a strong keynote at the Guardian Changing Media Summit recently, discussing Tesco’s foray into digital entertainment and why the digital age is putting the customer in control.

Discerning Digital MD Richard Lucas identifies the lessons for all businesses here.

10 Bumps in the Road to Digital Transformation
"So your CEO is now enthused by digital transformation? You have a new head of digital, a clear vision and strategy for how to digitise and transform different aspects of your business.
Unfortunately success is far from guaranteed. There will be a number of bumps along the road ahead… some of them obvious, some of them less so.”
Read the full article here.

10 Bumps in the Road to Digital Transformation

"So your CEO is now enthused by digital transformation? You have a new head of digital, a clear vision and strategy for how to digitise and transform different aspects of your business.

Unfortunately success is far from guaranteed. There will be a number of bumps along the road ahead… some of them obvious, some of them less so.”

Read the full article here.

Four Ways to Turn Digital Transformation into Manageable Projects: Part Two
Digital transformation doesn’t have to be an all encompassing challenge. Our latest blog series shows you how digital transformation can be broken down into manageable projects. Part Two examines how to align your digital aspirations with your business plan.
Read the full post here.

Four Ways to Turn Digital Transformation into Manageable Projects: Part Two

Digital transformation doesn’t have to be an all encompassing challenge. Our latest blog series shows you how digital transformation can be broken down into manageable projects. Part Two examines how to align your digital aspirations with your business plan.

Read the full post here.

Why the Digital Worker Needs a Digital Leader
A new blog from Capgemini highlights the fact that digital workers are at the heart of successful digital transformation, and why these workers need digital leaders.
"Digital transformation rests fundamentally upon engaging people; most crucially the digital–agnostic, or resistant. And for this, as with any change, leadership is key.
The digital worker expects a different kind of leader. And those that need to be encouraged to make the journey need to be led by someone already on that road. No organisation can join the ranks of the “digerati” without digi-leaders.”
Read the full blog here.

Why the Digital Worker Needs a Digital Leader

A new blog from Capgemini highlights the fact that digital workers are at the heart of successful digital transformation, and why these workers need digital leaders.

"Digital transformation rests fundamentally upon engaging people; most crucially the digital–agnostic, or resistant. And for this, as with any change, leadership is key.

The digital worker expects a different kind of leader. And those that need to be encouraged to make the journey need to be led by someone already on that road. No organisation can join the ranks of the “digerati” without digi-leaders.”

Read the full blog here.

Digital Transformation at The Guardian Changing Media Summit 2014
This week saw The Guardian Changing Media Summit take place in London, bringing together the UK’s top media executives to discuss commercial, creative and digital strategies as well as online, mobile, social, advertising, gaming and finance.
The theme for this year’s summit was ‘disruption to disruptor’ so naturally we were intrigued, and we’ve collated a few of our digital transformation highlights.
Read the full post here.
Image credit: The Guardian

Digital Transformation at The Guardian Changing Media Summit 2014

This week saw The Guardian Changing Media Summit take place in London, bringing together the UK’s top media executives to discuss commercial, creative and digital strategies as well as online, mobile, social, advertising, gaming and finance.

The theme for this year’s summit was ‘disruption to disruptor’ so naturally we were intrigued, and we’ve collated a few of our digital transformation highlights.

Read the full post here.

Image credit: The Guardian

Why Your Business Needs to Become Digital, Not ‘Do’ Digital
Digital as a concept is at risk of becoming siloed, but it’s much more than that. In an ideal world, the future of business will merely be business with digital folded in. Is there scope for a world where digital is assumed? We’d like to think so.
In the latest Discerning Digital blog, we’re taking a look at why your business needs to become digital, rather than ‘do’ digital, and what this practically means.
Read the full post here.

Why Your Business Needs to Become Digital, Not ‘Do’ Digital

Digital as a concept is at risk of becoming siloed, but it’s much more than that. In an ideal world, the future of business will merely be business with digital folded in. Is there scope for a world where digital is assumed? We’d like to think so.

In the latest Discerning Digital blog, we’re taking a look at why your business needs to become digital, rather than ‘do’ digital, and what this practically means.

Read the full post here.

Digital Transformation Q&A with Wolters Kluwer CEO 
The Guardian Media Network has published a compelling interview with Wolters Kluwer CEO, Nancy McKinstry, discussing how they transitioned from print publisher to digital information and software business.
Read the article here.
(Image credit: Taco Anema/Wolters Kluwer).

Digital Transformation Q&A with Wolters Kluwer CEO 

The Guardian Media Network has published a compelling interview with Wolters Kluwer CEO, Nancy McKinstry, discussing how they transitioned from print publisher to digital information and software business.

Read the article here.

(Image credit: Taco Anema/Wolters Kluwer).

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